Goodbye 5+ logins. Hello one OS.
Rule 72 is an Australian web and software agency. We build the one system service businesses actually need — a custom website, their own CRM, staff onboarding, documents and automation — under a single login.
Rule 72 started with a simple, annoying observation: good businesses were losing whole days to admin, paying for five or more tools that never talked to each other, and logging in and out of all of them just to get one job done.
So we built the opposite. One platform that runs the whole business — a custom website, your own CRM, staff onboarding, document storage and the automation behind it — all under a single login for the team, and one software bill.
We are an Australian web and software agency. We do not sell a finance product and we are not another rigid template. Every build is shaped around how your business actually runs, and your data stays on infrastructure you own.
Four things we refuse to compromise on.
One login, not five
Every tool a service business needs, brought into one place your whole team opens with a single login.
Built around you
We build your CRM to your standards and the way your team already works — never forced into a template.
Your data stays yours
Documents live on your own Microsoft 365 or Google. We hold secure links, you hold the keys.
No lock-in, ever
Month-to-month billing. You stay because it is working, not because you are tied into a contract.
"We watched good businesses lose whole days to admin and a pile of software that never talked to each other. So we build the one system they actually needed, around the way they already work."
— The Rule 72 team
RULE OF 72 GROUP PTY LTD · ABN 29 692 877 633 · Australia